The rhetorical figures in advertising language and its influence in society

Key words: Advertising, rhetorical figures, influence

With this project I suggest that you immerse yourself in the world of advertising. Its main objectives  are: to know how advertising is created and how it affect us. We look for implicits messages of publicity and analyze rhetorical figures of ads. We learn that rethorics play a great role in the advertising world industry in deed. We would be really surprised if we knew the real intantion of the publicist when he wants to sell us a product. Methods as sophisticated as subliminal publishing or the use of rethorical figures are only one of the themes that we deal with this project. A rigorous analysis of the different kinds of advertising products is made and therefore we get to know the different kinds of methods actually used in them.